May 26-27, 2025
Varberg Stadshotell
Varberg, Sweden
myConf is a lunch-to-lunch single-track conference with three sit-down meals and nine world-class speakers in beautiful Varberg, Sweden.
24 hours of inspiration, learning, and thought-provoking discussions about business and software development that makes a difference.
Solve Better Problems
Putting profit in focus can cause teams to converge on reductive solutions. True value is found in the dynamic interplay between reality and possibility. Finding it doesn't always feel efficient, but creating space to tap into what is emerging will help us solve better problems and meet the systemic complexity required to build a sustainable future.
Read more about Sarah
Ye Cannae Change the Laws of Physics
In software development, abstraction allows us to ignore irrelevant or inconvenient aspects of the world and of the computer systems. But there are limits to the enchantment of code and our ability to maintain illusions. In this talk, Kevlin will explore the metaphors and realities of the physical world and how they play out in our software systems.
Read more about Kevlin
Green Computing—the Practitioner’s Perspective
GreenOps, is a growing field helping companies reduce their IT-related carbon footprint. In this talk, Erik will share insights from a developer's perspective, starting with some key concepts and principles, and then moving on to specific techniques, methods, and tools to measure and reduce an organization's carbon footprint.
Read more about Erik
Do You Want SERIOUS Play in Your Work Life?
LEGO® SERIOUS PLAY® (LSP), combines the power of LEGO bricks with cognitive science to enhance communication, collaboration, and strategic planning beyond traditional methods such as post-it notes or whiteboard sessions. In this talk, Aino will show how LSP fosters deeper engagement, sharper insights, and faster alignment in complex, large-scale IT projects.
Read more about Aino
Web3 & AI: The Power Duo Shaping a Smarter, Fairer and more value driven Future
This talk explores how decentralized technologies empower individuals, enhance transparency, and revolutionize industries when combined with AI’s predictive and generative capabilities.
Read more about Zara
The Mind Behind the Method
Getting software teams—or yourself—to adopt new practices can be challenging. Some resist adoption from the beginning, others start enthusiastically, and many more than we would like to admit gradually revert to prior ways of working. In this talk, Aslam explores how cognitive biases might affect practice adoption in the hope of finding more natural approaches that respect how developers think, decide, and work.
Read more about Aslam
From Friction to Flow; Putting Humanity at the Heart of Your Hiring
Hiring should be about building amazing teams, company and culture, yet many hiring practices create unnecessary friction, arbitrary filters, and inefficiencies. Why? In this talk, Suzy will take a candid look at the common hiring pitfalls that frustrate interviewees and hurt businesses, and share practical ways to make it a better experience for everyone.
Read more about Suzi
From Desert To Forest
There are two hard problems in software development: building valuable software and managing the team that builds software. Using the analogy of a desert and a forest, Kent and Beth will show how organizational design affects the outcome of software development, what actually works and how engineers can drive the solutions.
Read more about Kent & BethOptional
09:00-11:40
Discussions, free for all guests to attend and participate!
Read more about Open SpaceDoors open!
11:45-13:00
Day one starts with lunch.
13:00-13:05
myConf 2025 is open!
Short Break
13:50-14:00
Break
14:45-15:15
Longer break with swedish fika.
Short Break
16:00-16:15
17:00-18:30
More info to come.
18:30-22:00
Doors open!
08:00-08:05
Day two starts
Speaker
08:05-08:50
Web3 & AI: The Power Duo Shaping a Smarter, Fairer and more value driven Future
Read more about ZaraShort Break
08:50-09:00
Description
Break
09:45-10:15
Longer break with Swedish fika.
Speaker
10:15-11:00
From friction to flow; putting humanity at the heart of your hiring
Read more about SuziShort Break
11:00-11:15
Thank you!
12:00-12:05
12:30-13:30
Day two ends with lunch.
myConf 2025 is over!
In contrast to the name, myConf is our conference. We create the experience together, so let's make it one to remember with warmth, to be proud of and to want to come back to.
Here are a few things to remember:
All backgrounds and levels of knowledge matter. It's not a competition!
Want to ask a question? Great, we encourage that! Make sure it's a question and not your chance to voice your agenda.
Be on time for talks and turn your devices on silent.
Of course, the bottom line: we have zero tolerance for harassment, disrespect or bullying. Anyone violating this one will be asked to leave without a refund.
Address: Kungsgatan 24, 432 41 Varberg (Google Maps Link)
Phone: +46340690100
Email: info@varbergsstadshotell.com
Website: varbergsstadshotell.com
Varbergs Stadshotell is a historic hotel in central Varberg combining a turn-of-the-century atmosphere with modern conference facilities.
myConf will take place in Spegelsalen, one of the hotel’s grandest rooms with high ceilings, chandeliers and large mirrors that reflect the natural light.
Varbergs Stadshotell
This is where myConf will be held. The hotel has reserved 40 rooms for attendants at a discounted price (1517 SEK/night incl. breakfast and VAT). After you’ve reserved your myConf ticket, send us an email at myconf@factor10.com and we’ll forward a reservation number to present to the hotel. To get the discount, you have to contact the hotel directly at bokning@varbergsstadshotell.com or +46340690180.
If we manage to collaborate with other hotels we will post them here. But for now, other hotels in Varberg within walking distance of the venue that we recommend are:
We care about the planet. If you choose planet-friendly means of transportation, when possible, you’ll have our eternal gratitude. With that said, here are some options:
Train: The venue is a 10-minute walk, a 5-minute bus ride, or a 3-minute taxi ride from Varberg’s train station (Google Maps Link). Within Sweden, you can find train tickets at sj.se or hallandstrafiken.se.
Plane: If you want to fly, the nearest airport is Göteborg Landvetter Airport (GOT). It’s about a 1-hour drive or a combination of airport bus and train via Gothenburg. For international travelers, Copenhagen Airport (CPH) is another option, with a direct train taking approximately 3 hours.
This is Cecilia, or Cissi as she's called. She works at factor10, and she can help you answer most questions about myConf. If she doesn't know the answer, she will try and find out.
Email: myConf@factor10.com
Phone: +46708576496
myConf is hosted by factor10, a small consultancy of business-oriented coding architects in Sweden.
We understand that plans can change. Our refund policy is designed to provide flexibility while ensuring the smooth operation of our event.
Up to 90 days before the event: 95 % refund of the registration fee.
Between 90 and 30 days before the event: 50% refund of the registration fee.
Less than 30 days before the event: No refund will be issued
Up to 7 days before the event: you may transfer your registration to another person.
To request a refund, or transfer your registration to another person, please contact us at myconf@factor10.com.
